Project TypesUpdated on February 6, 2026
The Landing Page
A single page optimized to convert your visitors into customers.
What is it?
Also called a "landing page," it's a single web page created specifically for a marketing campaign. Its goal is unique: convert the visitor (purchase, newsletter signup, ebook download).
Why use it?
Unlike a classic homepage that offers many choices, the Landing Page removes distractions to guide the user to one precise action.
Usage examples
- Launch of a new product.
- Registration for a webinar or event.
- Specific promotional offer.
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