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Project TypesUpdated on February 6, 2026

The Landing Page

A single page optimized to convert your visitors into customers.

What is it?

Also called a "landing page," it's a single web page created specifically for a marketing campaign. Its goal is unique: convert the visitor (purchase, newsletter signup, ebook download).

Why use it?

Unlike a classic homepage that offers many choices, the Landing Page removes distractions to guide the user to one precise action.

Usage examples

  • Launch of a new product.
  • Registration for a webinar or event.
  • Specific promotional offer.

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