Technical DictionaryUpdated on February 6, 2026
SEO / Search Engine Optimization
The art of appearing first on Google when people search for your services.
Being visible in the jungle
SEO (Search Engine Optimization) is the set of techniques to convince Google that your site is the most relevant to answer a user's query.
Concretely?
This involves:
- Well-written texts with the right keywords.
- A fast site adapted to mobiles.
- Other sites that talk about you (links).
It's long-term work, unlike paid advertising that stops as soon as you stop paying.
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